Effective Real Estate Marketing Ideas that Drive Sales
Have you ever found yourself endlessly scrolling for your dream home on platforms such as Zillow or Trulia? Well, you have real estate marketing to thank for that.
The competition is getting tougher for over 3 million real estate agents in the industry, which is why a good 62% of realtors spend a minimum of an hour per day on marketing alone. However, these agents already have their hands full with more real estate-focused tasks.
In this blog, we’ll dive into the most effective and proven marketing ideas that help real estate agents attract leads and turn them into homebuyers.
10 UNIQUE REAL ESTATE MARKETING STRATEGIES
97% of property buyers use the Internet to find prospective homes. With these numbers, having an online presence is a must for real estate agents, but being visible isn’t enough. Compelling and engaging content is key to captivating your audience’s attention and nurturing a relationship with them.
Below are ten marketing strategies that The Remote Group’s real estate marketing agents suggest to boost visibility and engagement.
1. CREATE AN INTERACTIVE WEBSITE
Think of a website as a blank canvas that you’ll add colors to. A website will serve as an agent’s portfolio, showcasing what they can do for homebuyers and why they should go with their services versus competitors. It should be user-friendly with multiple points of engagement to keep visitors glued.
The website should also highlight listings effectively. This involves incorporating high-resolution photos, informative content, and most importantly, optimizing the website for search engines.
2. HAVE PROFESSIONAL PHOTOGRAPHS
There’s no better way to showcase a property’s best features than by having it photographed by a professional. Having photos of a home’s interior and exterior areas gives potential buyers a better idea of the property and whether it is something they might consider purchasing.
3. RECORD A VIRTUAL TOUR
Why settle for photos when you can take it up a notch? Hosting a virtual tour gives homebuyers a chance to have an immersive experience and explore the property just with the tap of their fingers. The emergence of more creative practices allows virtual tours to be done via 3D perspective, walkthrough vlogs, or drone footage.
4. BE ACTIVE ON SOCIAL MEDIA
Real estate marketing agents can share appealing images and videos of properties, along with detailed descriptions, to attract potential buyers. Engaging with audiences through comments or messaging also helps build a client-agent relationship.
To effectively manage multiple social media platforms such as Facebook, Instagram, TikTok, and Pinterest, real estate marketing agents need a social media management tool. This will enable scheduling posts and help in determining the best time to post to achieve maximum engagement.
5. MAXIMIZE USER-GENERATED CONTENT
User-generated content (UGC) is a type of content created by consumers who have tried and tested a specific product or service. UGC is seen to resonate more with audiences as they perceive it to be more authentic than branded content. Real estate agents can repost content published by their clients (with their permission, of course!) as proof of their work.
6. OPTIMIZE YOUR GOOGLE BUSINESS PROFILE
A Google Business Profile is a free tool that allows businesses to have visibility in local listings. When users see a real estate agent’s listing on Google Business, they can call them directly, check client reviews, send inquiries, or read FAQs.
7. SEND WEEKLY NEWSLETTERS
Nurturing leads can be easily done with an effective email marketing strategy. Market updates, buying or selling tips, and exclusive property listings make great content. Segmenting an email list based on buyer preferences and demographics is also best for targeted campaigns.
8. PUBLISH CUSTOMER SUCCESS STORIES
Demonstrating what agents have done for their previous clients is the best way to acquire potential homebuyers. Posting testimonials from satisfied buyers on websites, social media accounts, and other marketing collateral builds a real estate agent’s credibility.
9. IMPLEMENT SEO STRATEGIES
Search engine optimization (SEO) is composed of multiple technical strategies with the end goal of increasing visibility online. By implementing industry-related keywords into every piece of content produced, an agent’s website can rank higher and have more authority, making it a top result for queries.
10. HOST A WEBINAR OR PODCAST
A free webinar featuring educational topics about real estate is sure to draw a crowd. Producing a podcast revolving around the housing market or other industry news is also a great way to let potential clients know that a real estate agent is well-versed in their job and is updated on trends.
BOOST YOUR SALES WITH REAL ESTATE MARKETING IDEAS
All the great marketing ideas mentioned can’t just be done by a single real estate agent. After all, they have to deal with hectic schedules, and their core expertise doesn’t really lie in marketing.
No need to fret, though; remote real estate marketing services are available for agents who want to increase their sales and acquire new clients. The Remote Group’s talented real estate marketers are equipped with the right skills to bring these marketing ideas to life and take real estate businesses to new heights. Ring our sales team today to build your own remote team.
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Have you ever found yourself endlessly scrolling for your dream home on platforms such as Zillow or Trulia? Well, you have real estate marketing to thank for that.
The competition is getting tougher for over 3 million real estate agents in the industry, which is why a good 62% of realtors spend a minimum of an hour per day on marketing alone. However, these agents already have their hands full with more real estate-focused tasks.
In this blog, we’ll dive into the most effective and proven marketing ideas that help real estate agents attract leads and turn them into homebuyers.
10 UNIQUE REAL ESTATE MARKETING STRATEGIES
97% of property buyers use the Internet to find prospective homes. With these numbers, having an online presence is a must for real estate agents, but being visible isn’t enough. Compelling and engaging content is key to captivating your audience’s attention and nurturing a relationship with them.
Below are ten marketing strategies that The Remote Group’s real estate marketing agents suggest to boost visibility and engagement.
1. CREATE AN INTERACTIVE WEBSITE
Think of a website as a blank canvas that you’ll add colors to. A website will serve as an agent’s portfolio, showcasing what they can do for homebuyers and why they should go with their services versus competitors. It should be user-friendly with multiple points of engagement to keep visitors glued.
The website should also highlight listings effectively. This involves incorporating high-resolution photos, informative content, and most importantly, optimizing the website for search engines.
2. HAVE PROFESSIONAL PHOTOGRAPHS
There’s no better way to showcase a property’s best features than by having it photographed by a professional. Having photos of a home’s interior and exterior areas gives potential buyers a better idea of the property and whether it is something they might consider purchasing.
3. RECORD A VIRTUAL TOUR
Why settle for photos when you can take it up a notch? Hosting a virtual tour gives homebuyers a chance to have an immersive experience and explore the property just with the tap of their fingers. The emergence of more creative practices allows virtual tours to be done via 3D perspective, walkthrough vlogs, or drone footage.
4. BE ACTIVE ON SOCIAL MEDIA
Real estate marketing agents can share appealing images and videos of properties, along with detailed descriptions, to attract potential buyers. Engaging with audiences through comments or messaging also helps build a client-agent relationship.
To effectively manage multiple social media platforms such as Facebook, Instagram, TikTok, and Pinterest, real estate marketing agents need a social media management tool. This will enable scheduling posts and help in determining the best time to post to achieve maximum engagement.
5. MAXIMIZE USER-GENERATED CONTENT
User-generated content (UGC) is a type of content created by consumers who have tried and tested a specific product or service. UGC is seen to resonate more with audiences as they perceive it to be more authentic than branded content. Real estate agents can repost content published by their clients (with their permission, of course!) as proof of their work.
6. OPTIMIZE YOUR GOOGLE BUSINESS PROFILE
A Google Business Profile is a free tool that allows businesses to have visibility in local listings. When users see a real estate agent’s listing on Google Business, they can call them directly, check client reviews, send inquiries, or read FAQs.
7. SEND WEEKLY NEWSLETTERS
Nurturing leads can be easily done with an effective email marketing strategy. Market updates, buying or selling tips, and exclusive property listings make great content. Segmenting an email list based on buyer preferences and demographics is also best for targeted campaigns.
8. PUBLISH CUSTOMER SUCCESS STORIES
Demonstrating what agents have done for their previous clients is the best way to acquire potential homebuyers. Posting testimonials from satisfied buyers on websites, social media accounts, and other marketing collateral builds a real estate agent’s credibility.
9. IMPLEMENT SEO STRATEGIES
Search engine optimization (SEO) is composed of multiple technical strategies with the end goal of increasing visibility online. By implementing industry-related keywords into every piece of content produced, an agent’s website can rank higher and have more authority, making it a top result for queries.
10. HOST A WEBINAR OR PODCAST
A free webinar featuring educational topics about real estate is sure to draw a crowd. Producing a podcast revolving around the housing market or other industry news is also a great way to let potential clients know that a real estate agent is well-versed in their job and is updated on trends.
BOOST YOUR SALES WITH REAL ESTATE MARKETING IDEAS
All the great marketing ideas mentioned can’t just be done by a single real estate agent. After all, they have to deal with hectic schedules, and their core expertise doesn’t really lie in marketing.
No need to fret, though; remote real estate marketing services are available for agents who want to increase their sales and acquire new clients. The Remote Group’s talented real estate marketers are equipped with the right skills to bring these marketing ideas to life and take real estate businesses to new heights. Ring our sales team today to build your own remote team.
